Dynamic duo: Marketing can teach HR about segmentation
Check out your career page. Even though it may tell your company’s unique mission, vision, and values there’s probably something missing. Sure, it’s important that candidates learn about what life is like at your company - including the benefits, like free weekly yoga classes. But is each job description really tailored to a specific role? By not segmenting your recruitment strategies to various candidate groups you may be wasting precious time and treasure by attracting people who aren’t suitable for those open positions you’re looking to fill asap. The costs…