When I joined Hibob as the Customer Community Manager in February of 2021, I entered the organization to capture and represent the voices of our customers. Each day, I work to focus the organization on what is best for our customers, transform their voices into actionable feedback for teams across the organization, and create opportunities for connection and community. 

And today, it’s time to say thank you. Over the past six months, Hibob customers have taken to G2 Crowd to share their experience with our product, service, and support. In six short months, those voices have catapulted Hibob from a Niche Player to a Leader in G2’s Fall 2021 Grid Report and Momentum Grid Report for Core HR, Grid Report for Onboarding, and Mid-Market Grid for HR Analytics. And we have our passionate Hibob customers to thank for both this recognition and for our continued momentum in the industry. 

The G2 methodology

There are dozens of review sites and analyst reports that consumers look to when purchasing products and services; G2 is one of them. Unlike reports and review sites driven by analyst assessment, G2’s scores are based solely on customer satisfaction and market presence. That means Hibob’s overall placement is determined by the voices of our customers as well as our overall business momentum in the market. 

Why Hibob is headed up and to the right

G2 Crowd scores vendors based on how customers rate end-user-focused product attributes, number of reviews, and most importantly—age of reviews. More weight is always given to recent reviews, ensuring that Hibob’s placement is based on the reality of our product and support in recent months rather than years ago. 

To account for market presence, Hibob’s momentum in the market continues to expand and accelerate. We’ll sign nearly a thousand new customers this year and have had more than 100 new bobbers already join us in 2021 to continue fueling our growth—and this is just the beginning. We continue to invest heavily in our CS management team, with the addition of Sivan More as the Global Director of Customer Success and Ori Horvitz as Global Director of Professional Services.

We scaled our US team with the addition of Lana Peters as VP Sales, and welcomed Yoav Gur to drive the Business Development function with a focus on geo expansion and localization. And with the acquisition of Casseopia, we welcomed former Casseopia CEO, Shiran Yaroslavsky, as VP Product, US. 

What Hibob customers are saying

Customers love bob for its flexibility and modern UX. They love the Hibob team for an aggressive commitment to our roadmap and addressing customer needs in real-time. G2 Crowd reviews reflect how our customers feel because we listen to them.

Impressive growth and development

“We initially wanted Hibob to work primarily as our HRIS to store new hire information, but their survey features have been a great addition. We use them now for new hire surveys, performance reviews, and even anonymous engagement surveys.

I’ve been impressed with the speed at which Hibob has been making improvements and rolling out new features. Since several features are relatively new, the team is still working out some edge cases and small changes, but the customer experience team is very responsive to feedback and I believe they are committed to reviewing these specific situations to see how they can incorporate suggestions for change.”

– Anonymous Administrator in Computer Software, Mid Market (51-1000 emp)

User-friendly interface and great customer support

“I like how responsive the customer support is and how user-friendly the whole system is. Some features are not yet available or we would want them to be changed, however, they are minor compared to the benefits the system provides. Customer care is always happy to file the feature request or help to find a workaround.

We now have our data clean and up to date with easy access to it, much better reporting and data analytics, and a much better onboarding process.”

– Elena M, Head of HR, Enterprise (>1000 emp)

Great Customer Service

“The system is easy to use, provides excellent reporting and visibility of data. We send out quarterly staff surveys and onboarding surveys and the results are easy to view and track. The HR platform is great to use and easy to brand for your company. The customer support team is amazing and nothing is too much trouble in helping resolve issues or answer any questions that you have.”

– Tracey-Ann G, Office Manager, Mid Market (51-1000 emp)

The momentum continues

This is only the beginning of the Hibob growth story. We aim to be the last HR platform that our customers will ever need to buy. Our team continues to assess and prepare for the requirements of scaling companies, particularly companies that are preparing for IPO. These customers are a guide for how we can introduce new features that enable the platform to grow with our clients. As we tackle new markets and set roadmap priorities, we want our current customers to tell us where we can improve or expand our current offerings while supporting your growth. 

So to all the customers who helped us reach this milestone as a G2 Leader, thank you. We’re listening—keep talking.


Emily Hansen Arent

From Emily Hanssen Arent

Emily is a customer advocacy professional on a mission to drive connection, community, and brand loyalty among B2B SaaS customers. She is currently the Customer Community Manager at Hibob.