HR tech startup HiBob expands operations in Benelux and the Nordics with the opening of a new office in Amsterdam

Focused on delivering its HR tech suite to modern, mid-sized multi-location businesses, Hibob expands in Benelux and the Nordics following rapid client growth in the region.

12 October 7, 2021, Amsterdam  –  Hibob – the company behind ‘bob’, the HR platform that is changing the work experience for fast-growing, mid-sized businesses and their employees opens European headquarters in Amsterdam.  After years of success in Benelux and the Nordics, HiBob is opening this office in commitment to expansion in the region and supporting existing customer growth. As the world of work has changed drastically over the last year and a half, organizations recognizing the need for a flexible and agile HR platform have turned to HiBob to improve  the entire employee experience

In light of HiBob’s success and momentum in the region, the company is expanding its sales, presales, and customer support teams in a new office at the Weesperstraat in Amsterdam. The office will be led by the Sales Director for Benelux and the Nordics, Yoss Perl, who joined HiBob last year. His goal is to expand the Benelux and Nordics team within a year to support existing customers such as WeTransfer, Happy Socks, and Ace & Tate while expanding to support new fast-growing, mid-sized businesses in the region.

Bob is a modern and flexible HR platform that gives HR and leadership greater oversight and visibility to the business, provides managers with access to insights and resources to lead effectively, and allows employees to connect, develop, and grow through their workplace journey. At its very core, Bob was designed to help clients grow and expand globally. Unparalleled configuration and localization capabilities allow clients to easily adapt to ever-changing organizational needs. 

“Today’s modern, mid-sized businesses are growing quickly, expanding globally, and thinking differently about HR and HR technology’s role in their business success. Progressive, modern companies recognize that a strong HR function is the very core of the business. HR is key to driving employee productivity, collaboration, engagement, and retention.  Bob was developed to help strategic  HR leaders contribute to company growth and expansion. Yesterday’s HR technology is not designed to meet the needs of today’s workforce or environment.” says Perl.

HiBob has offices in New York, London, Sydney, and Tel Aviv and serves more than 1,500 clients and nearly a quarter-million users globally. The company has experienced strong global growth and success as businesses shift attention to employee work experience and strive to drive stronger diversity and inclusivity, globally.  The new Amsterdam office is the first office in a series of new European markets for the company. 

HiBob attaches great importance to diversity in all areas. Not only does the company locate in cities with a high degree of diversity but we also believe in the power of diversity as a growth strategy, and built the technology to support it:  “When it comes to people, there is no one size fits all. Just like the different markets in which we operate, people and organizations have different needs. This is an important reason that we are opening offices in-country so that we can better support the market and customer needs and adapt our platform accordingly,” adds Perl, who will head up the expanding team in the new office in Amsterdam.

In addition to tailoring HR requirements in specific countries, HiBob focuses on flexibility in integration. The system works with well-known solutions, such as ADP, NMBRS, Greenhouse, Recruitee, and TeamTailor. In a matter of weeks, Bob can be deployed to enable communication, collaboration, and connectivity that drives stronger productivity resulting in better business outcomes. 

About HiBob

HiBob was founded to modernize HR tech. HiBob’s intuitive and data-driven platform, ‘Bob’, was built for the way people work today: globally, remotely, and collaboratively. Since its launch in late 2015, HiBob has achieved consecutive triple-digit year-over-year revenue growth and became the HR platform of choice for more than 1,500 modern, mid-sized and multi-location companies who understand that a powerful, agile HR tech suite is mission critical and a key driver of organizational success. Fast-growing companies in Benelux, the Nordics, and across the globe such as Ace & Tate, Telia Carrier, Happy Socks, Instabox, Nordcloud, and Conscia rely upon HiBob to help HR and managers connect, engage, develop and retain top talent.


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From Zoe Haimovitch

Zoe is a passionate manager and leader, together with her team, she builds our brand story. She loves to connect with people who are passionate about what they do, speak candidly, are authentic and are willing to work together.