Tech and AI investments are racing ahead. But the value they promise is still stuck in neutral. 

Why? 

Because most companies aren’t prioritizing the upskilling needed to make these tools work.

A whopping 76 percent of companies in the United States now highlight technology in their strategic plans, but only eight percent mention training or skills development in the same breath. 

This is a critical disconnect. 

As tech innovation accelerates, so does the opportunity for those ready to seize it. Bridging the gap between tools and talent means building a workforce that can unlock real, lasting business value.

So, is upskilling the answer?

This article explores why prioritizing upskilling—not just tech growth—is the key to driving real ROI in the age of AI. Plus, we’ll outline how HR leaders can lead the charge by building an L&D strategy that aligns with the new way work gets done.

The real skills gap is cognitive, not just technical

For years, we’ve talked about upskilling as a way to close the skills gap. 

But as businesses are racing toward an AI-powered future, some are leaving their people behind. 

Without people who can think critically, interpret results, and lead with context, even the most advanced platforms will fall short. That’s not a training issue. It’s a strategy issue. 

Because the answer isn’t simply better onboarding or more training. It’s a complete reframing of L&D to focus on higher-order thinking, contextual intelligence, and organizational readiness for the post-skills era

This is especially critical to understand and get ahead of now because:

  • Tech strategies are rising, but training strategies are stalled. As leadership teams focus on digital transformation, L&D often gets sidelined, leaving people unprepared to get the most out of these tools.
  • AI is outpacing people’s readiness. Many professionals say their companies haven’t provided clear guidance or timely training, widening the knowledge gap.
  • We’re entering a “post-skills era.” As AI takes over execution, the remaining human value lies in context, critique, and judgment—skills that aren’t often taught but must now be prioritized to ensure the safe and strategic use of tech.
  • Upskilling is lagging—even as boardroom awareness grows. Mentions of “reskilling” and “upskilling” in S&P 100 filings are on the rise. But only four percent of companies disclose how much they actually invest in training. This suggests limited strategic follow-through.
  • Failing to upskill invites system-wide risk. Research from Carnegie Mellon shows that AI agents collapse under routine tasks when unsupervised. Without trained human oversight, even the smartest tools can falter, misfire, or fail entirely.
  • Shortcutting learning creates cognitive de-skilling. This is a quiet risk that erodes critical thinking over time and happens when people over-rely on outputs without understanding how they’re generated. But when people stay trained, engaged, and curious, systems improve alongside them.

This shift marks a turning point for both HR and business leaders alike. 

The real differentiator moving forward will be people who can assess information with nuance, weigh risks responsibly, and apply insights in ways that align with broader business goals. 

Essentially, it’s all about critical evaluation, ethical reasoning, and contextual thinking becoming the baseline of the modern professional’s skillset. 

Why the cognitive skills gap matters

The conversation around skills gaps has evolved. 

It’s no longer just about knowing how to use a tool. It’s about knowing when not to use it, how to question it, and how to understand its implications.

In today’s AI-powered workplace, that’s the real capability gap. And it’s one most companies are not yet prepared to close. 

Current training programs often focus on functional literacy—click here, type that. But what they’re missing is the layer of judgment needed to navigate complexity. 

This disconnect between what’s being taught and what’s actually required exposes organizations to all kinds of new risks.

But these risks are more than just technical. They’re cultural and strategic. When people don’t know how to interrogate or contextualize technology, errors go unchecked, bias creeps in, and opportunities get missed. 

This is where HR can step in—not just to fix the gap, but to lead a smarter, more human-first approach to tech adoption. 

Rethinking strategic upskilling for the post-skills era

Closing the gap means reimagining what upskilling looks like. 

The old model—teach the tool, test the task—isn’t enough anymore. What we need is a more holistic, future-facing framework. 

Ravi Pal, the Global CTO at Ogilvy One, believes that there are three pillars of upskilling.

Pillar 1: Future-proof roles and workflows

Job responsibilities are constantly evolving, so training must evolve with them. 

That means anticipating shifts in workflows and designing learning experiences that keep pace—not just in content, but in cadence—allowing learning to be built into the way work happens.

Pillar 2: Redefine your data strategy

Data is everywhere. Insight isn’t. 

Your people need more than dashboards. They need to understand what the data means, what it doesn’t say, and how to use it responsibly. From data literacy to ethical use, this pillar strengthens both capability and confidence.

Pillar 3: Reinvent customeremployee interaction

No matter how advanced the tech, human connection remains central. 

As automation handles more of the process, the value shifts to moments that feel personal, relevant, and empathetic. Upskilling for experience orchestration—especially in customer-facing roles—will define the future of service.

Together, these pillars provide a blueprint for L&D strategies that align with how modern work actually happens—and where it’s headed.

How to take action and get buy-in

Most HR leaders don’t need to be convinced of the value of upskilling. But turning that awareness into executive alignment and budget allocation requires a compelling business case.

Here’s how you can frame it:

Connect upskilling to ROI, not just readiness

Training isn’t a cost center. It’s a risk management tool and an ROI accelerator.  

Because the real value of AI tools comes from your people. 

In fact, 43 percent of companies reported failed AI initiatives due to a lack of skills among team members. 

That makes strategic upskilling a business imperative and not just a line item in your budget. When you empower people to use AI effectively, innovation accelerates, adoption sticks, and tools reach their full potential, which often delivers value far greater than the initial cost of training.

Bring in the employee experience

Upskilling is also about engagement and building confidence. 

Nearly half of professionals say AI is outpacing their company’s ability to train them. That disconnect can leave people feeling uncertain and unsupported, making it harder for them to engage with confidence, clarity, and purpose. 

Train your people. When they feel equipped and confident, they show up with energy and clarity.

Frame learning as a workforce strategy

Upskilling aligns perfectly with a key shift in HR focus: internal development over external hiring. 

As the 2025 SHRM State of the Workplace Report shows, L&D is now essential to workforce agility, succession planning, and long-term business resilience.

Practical starting points to gain buy-in

Here are a few quick-win moves to kick-start the shift: 

  • Audit your current L&D programs. Are they teaching execution or empowering judgment? Do they address new tech like AI directly, or do they leave team members to figure it out on their own?
  • Map training to business impact. Make connections between new capabilities and outcomes like customer experience, compliance, and productivity.
  • Elevate the conversation beyond skill checklists. Design training that builds cognitive fluency, ethical decision-making, and AI-tool interpretation—not just tool use.
  • Collaborate with IT, Ops, and Legal. Cross-functional buy-in helps scale your efforts, boosts credibility, and integrates learning into the flow of work.
  • Advocate for equity in access. World Economic Forum research shows that women are often overlooked and left behind in GenAI training. But when they receive equitable training access, “they often outperform their male counterparts.

Small steps like these can quickly build momentum, laying the groundwork for bigger strategic change. 

Upskilling is your tech multiplier

AI and other tech tools aren’t a silver bullet that will fix all of your problems. 

But they are powerful amplifiers. And what they amplify depends on the people using them.

Strategic upskilling empowers your workforce to engage with technology, not just operate it. It equips them to question, adapt, and lead with purpose—and it gives HR the opportunity to drive transformation that actually sticks.

In the post-skills era, the edge doesn’t come from having the newest tools. It comes from having the right people in place who know how to use them wisely.

And in a world where technology can do more than ever, it’s the people who can think, challenge, and lead in new ways who will drive real business performance.


Tali Sachs

From Tali Sachs

Tali is the senior content manager specializing in thought leadership at HiBob. She's been writing stories since before she knew what to do with a pen and paper. When she's not writing, she's reading sci-fi, snuggling with her cats, or singing and writing songs.