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Operating Income vs. EBITDA: Difference + Formulas

Operating income vs. EBITDA: differences & how to calculate

Operating income measures the profitability of business operations, while EBITDA tracks a company’s financial performance without taxes, loans, and capital expenses.

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Cash Runway Rate: Why It Matters & How to Calculate it

Cash runway

Cash runway is a critical metric that indicates how long a company can sustain operations…

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Guide to Calculating the SaaS Magic Number

SaaS magic number

The SaaS magic number is a key sales efficiency metric that evaluates how much revenue…

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Gross Profit vs. Net Profit: Definition & Formulas

Gross profit

Gross profit measures your earnings after subtracting the cost of goods sold (COGS), focusing on…

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Total Revenue Definition, Formula & How to Track

Total revenue

Total revenue is the comprehensive sum of all business income from primary operations, including monthly…

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What Is Revenue Run Rate? Definition + Formula

Revenue run rate

Revenue run rate is a financial metric that helps businesses project future earnings by annualizing…

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Trailing Twelve Months (TTM) Definition & Importance

Trailing twelve months (TTM) explained: what it is & how it is used

Trailing Twelve Months (TTM) is a financial analysis tool that evaluates a company's performance over…

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ARR (Annual Recurring Revenue) Explained

Annual recurring revenue (ARR)

Annual Recurring Revenue (ARR) is a vital metric for SaaS companies, reflecting predictable revenue from…

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What Are Gross and Net Revenue Retention?

Net revenue retention and gross revenue retention explained

GRR focuses on the percentage of recurring revenue retained from customers, excluding any revenue from…

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What Is Net Income? Formula & How to Calculate

Net income

Net income is the profit a company retains after all expenses, taxes, and deductions, serving…

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saas metrics, cheat sheet

SaaS metrics cheat sheeet

Download our new cheat sheet for for critical SaaS metrics.

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Financial metrics graph showing Customer Acquisition Cost (CAC) trends for FY19 in pink and grey tones. HiBob branding. financial metrics, customer acquisition cost

Customer acquisition cost

Customer acquisition cost (CAC) measures the average expenditure to gain a new customer, reflecting the…

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financial metrics, annual contract value ACV visualization for FY19 showing total ACV by owner, John Smith and Jane Doe.

Annual contract value (ACV)

Annual contract value (ACV) is a critical metric that breaks down the total value of…

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financial metrics cash flow visual showing cash inflow and outflow for FY20 in colorful bar chart, HiBob cash in out analysis

Cash inflows and outflows

Cash inflow and outflow are essential metrics for understanding a business's financial health, involving money…

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financial_metrics, net_operating_income_chart

Net operating income

Net operating income (NOI) is a critical metric in SaaS and real estate, highlighting profitability…

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financial metrics revenue chart visualizing yearly revenue growth from 2018 to 2021 by HiBob, HiBob revenue growth analysis infographic

Revenue vs. profit

Revenue represents the total income from sales, while profit is the remaining income after all…

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