People Power: Turning HR into a Growth Engine for B2B SaaS

May 28th | 3 PM CEST | 2 PM BST | 9 AM ET

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People Power: Turning HR into a Growth Engine for B2B SaaS - Ken Matos
Ken Matos
Director of Market Intelligence HiBob
People Power: Turning HR into a Growth Engine for B2B SaaS - Malvika Jethmalani
Malvika Jethmalani
CHRO, Founder & Advisor Atvis Group
People Power: Turning HR into a Growth Engine for B2B SaaS - Hanna Lindén
Hanna Lindén
CPO, Advisor and Board Member Eletive & Alpas AI

In B2B SaaS, speed, efficiency, and adaptability define success. That means your people need the skills, ambition, and resilience to move fast, perform well, and embrace change. Yet, many organizations struggle to cultivate these characteristics in their employees. What’s often overlooked? HR’s critical role in driving performance and managing change to reduce turnover and maintain momentum.

The data tells a powerful story:

  • Engaged teams perform up to 20% better
  • They drive up to 43% more revenue
  • When change is mismanaged, 47% of key talent walk away within a year
  • Nearly 70% of M&As miss the mark—usually due to people challenges, not product flaws

Join HiBob as expert People leaders from leading European B2B SaaS organizations join the panel for a candid conversation on how People teams can drive business outcomes—ranging from reducing churn and increasing ARR per employee to boosting productivity and enhancing leadership effectiveness.

Key Discussion Points:

  • Understanding people metrics in terms of their contribution to revenue and valuation
  • How to connect engagement, retention, and hiring efficiency to board-level KPIs
  • Why scaling SaaS orgs need to treat HR like a growth engine, not an admin layer

This session is hosted by SaaSiest B2B SaaS community, in partnership with HiBob.

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