New York, NY & London, UK — 15 May, 2024: HiBob is delighted to announce the appointment of Nadav Goshen as its new Chief Business Officer (CBO). Goshen, based in New York, specializes in preparing for and advancing businesses into their next stages of maturity, maximizing growth through strategic team collaboration, and driving sustainable operational excellence.

With a proven track record of leading the expansion of publicly traded companies, Goshen understands the critical intersection of people strategy and technological innovation in driving growth and scale. His insights are especially attuned to the needs of modern workforces and the rapidly evolving technological environment that companies now need to use to their competitive advantage.

“We are at a time when businesses must rethink their approach to people management amidst rapid changes in how organizations operate. With distributed workforces and the emergence of artificial intelligence, HiBob’s role as HR technology partner becomes increasingly vital,” says Nadav Goshen. “The fusion of AI-driven productivity with human creativity is reshaping the future of work, and HiBob is uniquely positioned to empower businesses to prepare for such a shift in the way we manage, evaluate, and reward employees.”

Goshen, an accomplished CEO with extensive experience leading global and US-based software, SaaS, and robotics companies, brings a distinctive blend of technical acumen and creative vision to his role, stemming from his unique background in coding and cinematography.

Over the past decade, Goshen has excelled in building exceptional teams and orchestrating successful turnarounds, positioning companies as market leaders in their respective industries. Known for his maverick strategies, product development prowess, and effective go-to-market initiatives, he values diversity as a catalyst for long-term success.

“I’ve always seen software as a means to an end — a tool to create something meaningful and transformative,” he explains. “The future of work demands a shift in the way we approach and define the role of people in organizations. What’s unique in HiBob is our modern approach for people management that extends beyond mere productivity measures, focusing instead on the holistic engagement of employees. I’m excited to see how HiBob continues to reimagine our vision of “HCM for everyone” to support tomorrow’s businesses during this next productivity revolution.”

Ronni Zehavi, CEO at HiBob comments: “We are on an exhilarating journey of growth, and I’m incredibly optimistic about what lies ahead for all of us. As Chief Business Officer, Nadav will spearhead a new centralized organization at HiBob, aimed at uncovering synergies within our sales, upselling, business development and partnership strategies. I am confident that we will expand, scale, and operate globally, more efficiently. His wealth of business knowledge will unlock our full potential and propel us to new heights.”

This appointment confirms HiBob’s dedication to assisting businesses in preparing for the evolving needs of future workforces and the changing landscape of work.

About HiBob

HiBob is at the forefront of HR innovation, transforming the way organizations operate in the modern world of work with its award-winning HCM Bob. Its modular approach caters to the needs of multinational companies seeking agile technology and robust analytics to support operations across distributed workforces in the ever-evolving economic and workplace landscape. Companies using Bob are able to accelerate hiring, retain the best talent, upskill, and elevate employee experience.

More than 3,800 global businesses serving hundreds of thousands employees worldwide — including Ualá, Oviva, The&Partnership, GoCardless, Bersin Partners and VaynerMedia — appreciate its ease of use, high configurability, and the ability to customize based on business requirements. The platform’s high adaptability and focus on people engagement and community creation are seen in its consumer-grade user interface, providing easy access to HR processes while fostering engagement.Awarded one of the best places to work in 2023, HiBob’s global team of “Bobbers” come together to build the exceptional in an inclusive and empowering culture. For more information about HiBob, visit