Performance Marketing Manager

Tel Aviv Full time Posted on

We’re people people. Transforming the workplace experience, together. In late 2015, Hibob was built with the understanding that the world of work is changing. We believe that people are more than just numbers, resources, or talent and that decisions made about them should be personalized, holistic, and data-driven. And we haven’t stopped building since. Our 180+ team members in New York, London, and Tel Aviv are working every day to help the companies that are changing the world, change for the better themselves.

What We’re Looking For

We are looking for an experienced, motivated, innovative and results-driven marketer with a passion for user experience and data who will be able to take ownership in developing a wide range of marketing initiatives. The ideal candidate will be highly data-driven, process-driven and have strong expertise in growth through performance marketing.

What Will You Do

  • Oversee and drive the evaluation, implementation, and management of marketing platform within the realm of web development, A/B testing, web personalization, and digital engagement
  • Take technical obtuse data around campaign performance and communicate it clearly and broadly to stakeholders within the organization
  • Collaborate with go-to-market teams on growth projects, keeping all relevant parties apprised every step of the way to ensure maximum lead conversion and optimization
  • Manage and optimize SEO to improve conversion rate and user journey on the website
  • Analyzing and reporting on all campaign activities, implementing a range of A/B tests, and landing page development
  • Develop and implement a marketing attribution model to understand how our efforts are driving customer growth and retention
  • Work with creative, marketing, and development teams to own the testing pipeline and strategy

You Should Have

  • At least 3 years of experience in online marketing, digital marketing, preferably with experience in a B2B software
  • Deep knowledge in Google analytics: setup, goals, attribution and architecture
  • Strong understanding of marketing automation, lead generation, CRMs, customer segmentation, influence and ROI data
  • Proficient in analytics and BI platform development (e.g. Google Analytics, Amplitude, Tableau, Segment, SQL and/or Excel)
  • Data-driven mindset with experience working within a KPI framework and ability to track performance against stated goals
  • Self-motivated multi-tasker
  • Ability to perform in a fast-paced, start-up environment
  • English – mother tongue level.
  • Exceptional project management experience – proven ability to prioritize multiple projects and tasks, adapt to changing needs and, and tackle new challenges daily!
  • Excellent communication skills and ability to interface effectively with global stakeholders.
  • Experience with conversion rate optimization