Marketing

Field Marketing Manager

New York Full time Posted on

Hibob is a design-driven people management platform. Our goal is to help forward-thinking businesses bring out the best in their employees. Bob radically improves managers’ and employees’ experiences by offering smart insights and beautifully crafted tools for the new working era. We’re a fast-growing startup company with over 165 employees based in London, Tel Aviv, and New York.

About the Position

As Hibob continues to grow rapidly worldwide, we need an experienced Field Marketing Manager to plan, manage and execute high-impact field marketing campaigns in support of company pipeline and revenue goals.

Reporting to the Senior Director of Marketing, the Field Marketing Manager will be responsible for driving top-of-the-funnel opportunities as well as mid-funnel pipeline acceleration via activities such as events and conferences, digital campaigns, meetups, and account-based marketing programs.

The person in this role will also lead the pre-event and post-event engagement strategy, leveraging digital channels including email, web and social. The ideal candidate will blend strategic thinking with tactical execution and have experience working cross-functionally to develop messaging, create on-site promotional materials, enable sales and report out on event performance.

Responsibilities

  • Work with Marketing and Sales stakeholders to build out the field marketing strategy to generate leads and opportunities, grow awareness and drive engagement.
  • Research, recommend and execute targeted regional/local marketing plans that include but are not limited to field events, partner activities, user groups, industry events/tradeshows, establishing local relationships with related associations or communities, executive roundtables, etc.
  • Build out event and program plans to support strategy and recommendations.
  • Evaluate and recommend partner and third party event co-marketing opportunities.
  • Develop strategic, high-touch field activities, using account-based marketing techniques, to engage decision makers at target accounts.
  • Own end-to-end coordination and management of field marketing programs, including planning, promotion, execution, follow-up and reporting.
  • Serve as the point person for the Sales team to educate and inform them of all events and programs, providing detailed instructions for promotion, execution and follow-up.

Requirements

  • 3+ years of experience field marketing, event, or campaign execution at a B2B technology / SaaS company.
  • Experience running digital marketing programs beyond physical events (webinars, email campaigns, social media, direct mail, etc.).
  • Ability to work on multiple, simultaneous marketing programs that require both strategic thinking and high-speed tactical execution.
  • Ability to partner and communicate effectively with sales and marketing teams.
  • Plus: CRM (Salesforce) and Marketing Automation (Marketo) experience.