Product Marketing Manager

Tel Aviv | Product Marketing | Full-time

Job Description

About Us

HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we’ve achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 1500 midsize and multinational companies.

Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Fast-growing companies across the globe such as Monzo, Happy Socks, Gong, Fiverr, and VaynerMedia rely upon Bob to help them create the best work experiences for their people.

Come and be you with us 

Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that’s bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we’re waiting with open arms. Come join us.

What will you do:

We are growing our Product Marketing team to support our continued international growth and lightning-speed pace of product development. As a Product Marketing Storyteller at Hibob you will support overall company growth and retention goals by crafting compelling positioning and messaging and engaging content. You will become an expert on our product, our customers, the market, and the competitive landscape. You will manage product launches, and own content creation and sales enablement material for the company’s comprehensive suite of products and features.

You are a storyteller with innovative and creative writing skills and the right mix of creative and technical. You’re a master of positioning and messaging and love to use messaging frameworks. You’re a flexible, enthusiastic team player who is cross-functional and love the thought of working in a fast-paced, dynamic environment.

  • Develop key value propositions into engaging, simple, business-outcome aligned messaging that captures ‘the Why’
  • Create compelling content to enable Sales throughout the sales cycle with positioning, messaging, training, and product collateral
  • Communicate value propositions through various channels including web pages, video, emails, case studies, in-app messages, and more
  • Orchestrate and execute feature launches cross-functionally with Sales, Product, Marketing, and Customer Success teams
  • Be the voice of bob: support Marketing by assuring accurate product representation in marketing activities 
  • Work closely with PMs to understand upcoming features, plan and execute product launch strategies
  • Collaborate with our global marketing team on integrated marketing programs to drive market awareness and generate sales growth


Requirements are often considered a measure of how equipped you are to do the job, but sometimes, they aren’t the only factor. If you don’t have nearly enough experience, or not all the skills, we’d still like to hear from you. This could be the perfect fit for you and us.

  • Have 3-5 years experience with product marketing, preferably in a B2B SaaS environment or B2B2C environment
  • Are a native English speaker with excellent verbal and written communication skills - A Must
  • Have 2+ years of experience in content, and/or copywriting
  • Have proven experience in positioning and messaging
  • Have an excellent track record of creating high-quality marketing collateral, across multiple channels
  • Know how to distill complex concepts into clear, concise language and business values
  • Have exceptional planning, organization and project management skills
  • Are self-driven but able to take direction and drive results with direct and cross-functional teams
  • Are adaptable and able to work in a very fast-paced start-up environment with changing and evolving responsibilities

Join our village

HiBob is a village filled with amazing people and we’re especially proud of that. It’s a place where Bobbers can be themselves. We’re about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you’ll receive competitive compensation, benefits, and pre-IPO equity alongside all of this:

  • Company share options plan
  • We have a flexible hybrid working model 
  • Work from home allowance- to get your home office set up!
  • Payment for sick leave from the first day 
  • 2 Social Impact days per year for volunteering
  • Annual Headspace subscription and wellness benefits 
  • Awesome employee referral program- $2,500 for each successful referral with an additional ambassador programme
  • 10 bis or cibus/wolt- you get to pick!
  • Transportation allowance 
  • Dog-friendly 
  • Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment)
  • Fun company and team social events (locally and virtually with our global teams)
  • Bob balance days -3 additional days within a calendar year - Enjoy a company-wide long weekend at the beginning of each quarter

If this sounds like something you’ve been looking for, we’d love to have you. Come on, join our village!

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