Content Marketing Manager

Tel Aviv | Marketing | Full-time

Job Description

Who we are?

Hibob was founded to modernize HR tech. Hibobob intuitive and data-driven platform, bob, was built for the way people work today: globally, remotely, and collaboratively.

Since its launch in late 2015, bob has achieved consecutive triple-digit year-over-year growth, and become the HRIS of choice for more than 1,000 modern, midsize, and multinational companies who understand that a powerful, agile HR tech suite is mission-critical and a key driver of organizational success. 

Fast-growing companies across the globe such as Monzo, Happy Socks, Gong, Fiverr, and VaynerMedia rely upon bob to help HR and managers connect, engage, develop, and retain top talent. 

 What we’re looking for:

We’re seeking a Content Marketing Manager to join our global marketing team with members in Tel Aviv, New York, and London. The ideal candidate has experience working with SaaS products and creating content that translates features and abilities of the platform into engaging content for a range of audiences.

This position is responsible for increasing brand awareness and powering our lead generation engine by creating content such as blog posts, emails, guides, and thought leadership articles as part of integrated campaigns. 

You should be able to transparently manage content projects from beginning to end. You will work with Sales, Product Marketing, Performance Marketing, Customer Support, PR, and our customers to create engaging, educational, and valuable content. Collaborating with them is a crucial part of the role. 

Candidates are expected to be native English speakers with experience writing for a B2B audience of professionals and businesspeople. This position will report to the Head of Content.

 What will you do:·       

Manage and own the Hi blog, our thought leadership blog for HR professionals. This includes creating and managing the quarterly blog editorial calendar, writing posts, creating a steady stream of contributing writers, handling SEO requirements, and more. 

Increase Hibob’s brand awareness and engagement through the top of funnel assets like blogs, eBooks, nurture emails, and paid advertising banners.     

Handle a high volume of work, managing long-term projects, and quickly responding to shifting business and market needs.

Translate the Hibob brand style and tone of voice into content that is valuable to and appeals to HR professionals.

Use metrics to track your content performance and contribute to overall content strategy; you should have comfort and experience using and reporting on lead generation and awareness.

Requirements

What you should have: 

  • Native English 
  • 5+ years of professional writing experience in high tech or B2B SaaS
  • A passion for writing engaging, people-focused content
  • Strong writing and editing skills, experience working in a fast-paced environment with multiple concurrent projects
  • A desire to work cross-functionally, partnering closely with design and internal stakeholders from several teams
  • The ability to work in a team environment of peers 
  • The ability to edit content written by others and accept edits by others on a day to day basis
  • An understanding of SEO and organic traffic best practices
  • Bachelor’s degree in Journalism, Communications, English or Creative Writing.

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