Senior Account Based Marketing Manager

London | Marketing | Full-time

Job Description

About Us

Hibob was founded to modernize HR tech. Our intuitive and data-driven platform, bob, was built for the way people work today: globally, remotely, and collaboratively. Since its launch in late 2015, bob has achieved consecutive triple-digit year-over-year growth and become the HRIS of choice for more than 1,500 modern, midsize, and multinational companies who understand that a powerful, agile HR tech suite is mission-critical and a key driver of organizational success. 

● Disruptive SaaS Organisation 

● Series C funded $274 M 

● Offices in New York, London, Tel-Aviv, Amsterdam and Australia

About You

Hibob is seeking an experienced ABM digital campaign manager to join our Performance Marketing team. In this high-impact role, you will develop, launch, and manage highly targeted, multi-touch prospecting ABM campaigns that meet the growth objectives of the business, with a strong emphasis on driving pipeline generation. 

What You’ll Be Doing

  • Plan and execute full-funnel ABM digital campaigns that engage target prospects and influence pipeline generation.
  • Define paid media campaign objectives, tactics, assets, and channels. 
  • Define ideal customer profiles and develop creative, innovative, and engaging ads.
  • Define and track ABM metrics to ensure business impact measured by named account pipeline (sourced/influenced), database growth, data accuracy for named accounts, and account/person engagement scores.
  • Plan, execute and measure A/B tests, brainstorm new and creative growth strategies.
  • Manage campaign launch and timeline, ROI, and data-driven improvements through optimization. 
  • Communicate campaign strategy and results with stakeholders.
  • Manage project timelines, quality issues, resources, and budget.


  • 2-4 years of proven experience in software/SaaS marketing, demand generation, or campaign management. 
  • Experience developing and executing successful full-funnel B2B ABM campaigns.
  • Experience with marketing automation (Marketo preferred), Salesforce, ABM platforms. 
  • Experience in optimizing landing pages and user funnels.
  • Creative thinker that excels at multitasking in fast-paced environments.
  • Proactive self-starter, demonstrating high initiative and critical thinking. Proven ability to think strategically and execute while learning from data and quickly course-correcting based on the data.
  • Positive, can-do attitude, with the ability to work with marketing and sales professionals, and ability to prioritize numerous projects simultaneously.
  • Excellent verbal and written communication skills. 
  • Team player with the ability to collaborate, and also work independently.
  • Adept at juggling multiple priorities, excellent attention to detail, and service orientation;

Why work with us

At Hibob we are committed to creating an excellent employee experience. Our employees, culture, and additional benefits all make bob a great place to work, come join us! We offer a competitive compensation package that includes salary, benefits, and pre-IPO equity. We have a beautiful office located in Farringdon, London.

  • Company share options plan - every employee can eventually become a shareHolder 
  • Cash allowance for health insurance
  • Annual vision allowance 
  • Perkbox membership
  • Annual Headspace subscription and wellness benefits
  • Travel support (cycle scheme and season ticket loans)
  • Hybrid working from day 1
  • Bob balance days - 4 additional days within a calendar year - Enjoy a company-wide long weekend at the beginning of each quarter
  • Work from home allowance - to get your home office set up! 
  • Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment)
  • 2 Social Impact days per year for volunteering
  • Awesome employee referral program- $2,500 for each successful referral with an additional ambassador programme
  • Pension scheme auto-enrolment from day 1
  • Fun company and team social events (locally and virtually with our global teams)
  • We love birthdays - take the day off and receive a special gift


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