Senior Marketing Manager / Nordics

London | Marketing | Full-time

Job Description

About Us 

  • Disruptive SaaS Organisation 
  • Series C funded $124m
  • Offices in New York, London (Shoreditch), Amsterdam, Australia & Tel-Aviv

Hibob was founded to modernize HR tech. Hibob's intuitive and data-driven platform, bob, was built for the way people work today: globally, remotely, and collaboratively. Since its launch in late 2015, Hibob has achieved consecutive triple-digit year-over-year growth, and become the people management platform of choice for more than 1,000 modern, midsize and multinational companies who understand that a powerful, agile HR tech suite is mission-critical and a key driver of organizational success. Fast-growing companies across the globe such as Monzo, Happy Socks, Gong, Fiverr, and VaynerMedia rely upon bob to help HR and managers connect, engage, develop, and retain top talent.

About you

We are looking for a data-driven, creative, and experienced Senior Marketing Manager with field marketing and Account-Based Marketing skills to join our Marketing Department and take part in building Hibob brand awareness and lead generation marketing activities. We’re in search of someone who’s passionate about impactful marketing. The HR Tech sector is on fire! This is a great opportunity to join a growing team, in a scaling global company, and really make an impact in the world of work.

About the role

This role will support the Hibob customer acquisition through increased audience awareness and adoption with an intense focus on driving engagement with our target accounts. We are looking for an expert in campaign and event orchestration. The ideal candidate has demonstrated success in the power of networking and process-driven strategies to drive lead acquisition, retention, and brand recognition across target markets. This role will be a highly visible position within our global sales & marketing teams and reports to the Senior Director of Global Demand Generation. You will be contributing to the execution of our Account-Based Marketing strategy and will be collaborating with cross-functional teams including sales reps, digital marketing, product marketing, and sales ops.

The role will include but will not be limited to:

  • Develop and execute marketing campaigns and plans for our Nordic territories
  • Measure, quantify and optimize campaign performance and success
  • Build and cultivate relationships with key partners and influencers in the industry
  • Conceptualize and manage both virtual and live events end-to-end, develop partnerships around events, and participate in industry events and conferences
  • Collaborate on content strategy (including localization/translation initiatives) and implement powerful and engaging content for distribution on the blog and website for lead acquisition
  • Contribute to Nordics target audience development and develop branded marketing ideas for acquisition and engagement
  • Produce compelling sales enablement materials following field marketing events to support post-event outreach efforts 
  • Collaborate on partner co-marketing strategy and execution
  • Build and maintain relations with journalists, analysts and local press 


  • Minimum 5 years event or field marketing experience
  • Ability to work in a fast-paced environment
  • Experience working as part of a global team
  • SFDC reporting experience required
  • Ideally have worked in the HR tech space before and a good understanding of B2B SaaS.
  • Strong interpersonal skills and a compelling communicator
  • Proactive and a self-starter
  • Strong organisational skills
  • Swedish speaker is a plus

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