Marketing Intelligence Manager

London | Marketing | Full-time

Job Description

HiBob was founded to modernize HR tech. Our intuitive and data-driven platform, bob, was built for the way people work today: globally, remotely, and collaboratively. 

Since its launch in late 2015, bob has achieved consecutive triple-digit year-over-year growth, and become the HRIS of choice for more than 3,500 modern, midsize and multinational companies who understand that a powerful, agile HR tech suite is mission-critical and a key driver of organizational success. 

Fast-growing companies across the globe such as Monzo, Happy Socks, Gong, Fiverr, and VaynerMedia rely upon bob to help their HR and managers connect, engage, develop, and retain top talent.

Hibob is a vibrant, dynamic, happy place to work. A start-up with an amazing culture, and bright and resourceful people in London, Amsterdam, New York, Melbourne, and Tel Aviv. 

About the role

Our product marketing team is on a fast growth path to support Hibob’s continued international growth and lightning-speed pace of product development. As Market Intelligence Manager you will help build a best-in-class market intelligence function, bringing customer insights, market intelligence, and competitive enablement to strategic, commercial, and product teams to influence marketing campaigns, content strategy, sales activity, and help drive the strategic roadmap.

About you

A driven, curious, and analytical researcher, you have a gift for digging deep and connecting the dots and are passionate about using research to provide high-quality insights across the organization. You are a masterful communicator, comfortable presenting findings across the organization from customer-facing teams and marketers to executives and commercial leaders.

What you will do

As Market Intelligence Manager at Hibob, you will establish a best-in-class market intelligence function. You will build out and maintain a competitive enablement program using CI technology, perform quantitative and qualitative research studies, and take part in building localized go to market strategies.

Key Responsibilities:

  • Drive our competitive research program in partnership with internal stakeholders, communicating key findings across the sales, marketing, and product management teams
  • Use CI technology to create an always up-to-date repository for all competitive content, acting as the expert and communicator of competitor updates
  • Execute set cadence of research and analysis to provide actionable insights and recommendations that influence Product, Marketing, and Go to Market (GTM) strategy
  • Research local markets and competitors to help support strategic planning
  • Leverage expertise to support additional data and intelligence-related Product Marketing work
  • Successfully integrate brand and product research
  • Maximize internal team engagement with customer and market research content
  • Collect and incorporate feedback across departments
  • Partner with Sales Enablement to influence the Commercial motion


  • Have at least three years proven experience executing qualitative and quantitative research
  • Come from a Product Marketing, Organizational Development, or Consultancy background
  • Have experience researching and creating buyer and/or user personas or journey mapping
  • Native English speaker
  • Experience in HR Tech industry - Advantage
  • Have the ability to grasp and simplify complex industry, product, and customer concepts
  • Have excellent interpersonal, verbal, and written communication skills
  • Are able to create and present clear, actionable insights that guide company and customer decisions
  • Have a bias towards critical thinking, expertise, and action 
  • Can oversee multiple work streams and execute all tasks, large or small
  • Have a positive, energetic attitude and initiative, with a strong work ethic 

Advantage: Give us a lens into what we’d see if we could watch you at work

* Please provide samples of competitor research or personas you have created.

Join our village

HiBob is a village filled with amazing people and we’re especially proud of that. It’s a place where Bobbers can be themselves. We’re about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you’ll receive competitive compensation, benefits, and pre-IPO equity alongside all of this:

  • Company share options plan - every employee can eventually become a shareHolder 
  • Cash allowance for health insurance
  • Annual vision allowance 
  • Perkbox membership
  • Annual Headspace subscription and wellness benefits
  • Travel support (cycle scheme and season ticket loans)
  • Hybrid working from day 1
  • Work from home allowance - to get your home office set up! 
  • Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment)
  • Bob balance days - Enjoy a company-wide long weekend at the beginning of each quarter
  • 2 Social Impact days per year for volunteering
  • Awesome employee referral program- $2,500 for each successful referral with an additional ambassador programme
  • Pension scheme auto-enrolment from day 1
  • Fun company and team social events (locally and virtually with our global teams)
  • We love birthdays - take the day off and receive a special gift

If this sounds like something you’ve been looking for, we’d love to have you. Come on, join our village!

***Learn about our hybrid working model***


Our success depends on our people, and we want HiBob to be a workplace where everyone can feel a sense of belonging and thrive, so we’re committed to being proactive at all levels so that our workforce reflects the communities in which we live, work, and hire.

We are open to all talent. All qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).

Please contact us if you’d like to discuss any adjustments to our process which might help you demonstrate your strengths and capabilities. We want you to bring the best of you. You can email [email protected] or speak to the recruiter when they arrange a call with you. 

We will ask you to share some voluntary personal information as you apply. We want to have an opportunity to consider a diverse pool of qualified candidates. This information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. Please take a few moments to complete it. Hiring Managers do not have access to this information, and we will treat your information confidentially.

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