Benelux Senior Regional Marketing Manager

Amsterdam | Marketing | Full-time

Job Description

About Us 

HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we’ve achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 3000 midsize and multinational companies.

Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Fast-growing companies across the globe such as Monzo, Happy Socks, Fiverr, and VaynerMedia rely upon Bob to help them create the best work experiences for their people.

Come and be you with us 

Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that’s bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we’re waiting with open arms. Come join us.About you

We are looking for a data-driven and experienced Senior Regional Marketer to join our EMEA team and lead the BENELUX Marketing Strategy. You will be the in-market expert and consider yourself a T-shaped marketer who understands the full funnel of a SaaS buyer’s journey. 

You’re agile and can piece together the information to build and own a full GTM strategy in BENELUX. You love the autonomy and 360º approach Regional Marketing provides and are keen to build, own and deliver exponential Marketing growth to the region. You are able to view, understand and build on the “big picture” as part of a global company and yet thrive in the opportunity of a scaleup.

About the role

This is an excellent opportunity to join a growing team in a global scaling company and really make an impact on the new world of work. We are looking for a strategic marketer who can build on the foundations that have been set and unlock the potential of this key focus market for HiBob. If you’re looking for the excitement of a startup with the strong backing and processes of sois the place for you.

Working hand in hand with Sales and Marketing leadership - of which you will join as part of the BENELUX local leadership team - you will devise, communicate and lead executing the Regional GTM Strategy Plan to deliver increased market share, building brand awareness, achieving pipeline generation targets, and driving prospects through the buyers’ journey. Working with the framework of a centralised Marketing strategy, you will develop locally relevant strategies, campaigns, and co-marketing opportunities that reinforce HiBob’s mission to be the number one player for modern businesses in the BENELUX market. Working with the Head of EMEA Growth Markets to lead the marketing strategy while securing quality execution in the most effective and efficient way. The role understands sales cycles, and works closely with the central Marketing teams, Business Development & Sales team to achieve overall ARR growth targets. 

The role includes:

  • Develop and execute BENELUX GTM strategic planning inc ABM
  • Support local activation for centralised 360º marketing campaigns, working with the different marketing teams such as Partner marketing, Performance, Customer and others
  • Work closely and align with bus dev and sales teams to achieve overall ARR growth targets
  • Support market research and analysis to evaluate trends with Market Intelligence
  • Measure, quantify and report on strategy and campaign and marketing performance
  • Build and cultivate relationships with key internal and external partners and influencers in the industry
  • Conceptualize and manage both virtual and live events end-to-end, develop partnerships around events, and participate in industry events and conferences


  • Relevant experience of managing BLX marketing budgets, aligned to targets while keeping things efficient 
  • +1 year of experience in Demand Generation & ABM experience (working knowledge of 6Sense a plus!)
  • Working in an integrated campaign framework
  • Experience working across mid market and enterprise level business favoured
  • Proactive and a self-starter with an ability to work in a fast-paced environment
  • Experience working as part of a scale up global team
  • Fast learner with an entrepreneurial, data-driven mindset
  • Dutch speaker and/or extensive BLX working experience
  • Adapts easily to change
  • Has a good understanding of B2B SaaS
  • Strong interpersonal skills and a compelling communicator
  • Strong organisational, project management and prioritisation skills
  • Team player

Join our village

HiBob is a village filled with amazing people and we’re especially proud of that. It’s a place where Bobbers can be themselves. We’re about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you’ll receive competitive compensation, benefits, and pre-IPO equity alongside all of this:

  • Company share options plan
  • We have a flexible hybrid working model
  • Work from home allowance- to get your home office set up!
  • 2 Social Impact days per year for volunteering
  • Awesome employee referral program- $2,500 for each successful referral with an additional ambassador programme
  • Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment)
  • Fun company and team social events (locally and virtually with our global teams)
  • Bob balance days - Enjoy a company-wide long weekend at the beginning of each quarter

If this sounds like something you’ve been looking for, we’d love to have you. Come on, join our village!


Our success depends on our people, and we want HiBob to be a workplace where everyone can feel a sense of belonging and thrive, so we’re committed to being proactive at all levels so that our workforce reflects the communities in which we live, work, and hire.

We are open to all talent. All qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).

Please contact us if you’d like to discuss any adjustments to our process which might help you demonstrate your strengths and capabilities. We want you to bring the best of you. You can email [email protected] or speak to the recruiter when they arrange a call with you. 

We will ask you to share some voluntary personal information as you apply. We want to have an opportunity to consider a diverse pool of qualified candidates. This information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. Please take a few moments to complete it. Hiring Managers do not have access to this information, and we will treat your information confidentially.

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