HiBob has entered a new era of AI built on collaboration. With the help of OpenAI’s technology, we’re advancing how our teams and our customers use intelligent tools to enhance productivity and human potential.
Our approach to AI is simple: Use it to empower people, not replace them. It’s about helping every person at HiBob—and every HR leader who uses Bob—work smarter, faster, and with greater confidence.
This is the story of how we’re building with OpenAI, using AI in HR and beyond, and helping people proud companies turn this technology into a force for professional growth, creativity, connection, and business success.
Building with OpenAI: 2,500 GPTs and 90% adoption
We use people-first AI every day. Nearly all Bobbers use ChatGPT as part of their daily workflows.
Together, we’ve developed over 2,500 internal GPTs, designed around HiBob’s real-world needs. This kind of big-picture thinking meets the reality of day-to-day work to make sure every agent actually helps the people using it.
That approach also inspired the creation of our AI Mind team, a group that leads HiBob’s AI innovation and supports our cross-functional network of AI Leaders who turn ideas into practical tools that serve the entire business. To streamline those ideas from proof and concept to scalable solutions, the team developed a five-step process to turn GPTs from an idea into digital agents capable of solving real business problems.
Our framework includes:
1. Idea and proof of concept. Bobbers propose GPT ideas based on the pain points they experience and explore how AI can simplify or enhance specific workflows.
2. Build. Our engineers collaborate with AI Leaders to turn ideas into secure, compliant agents using ChatGPT Enterprise and our internal systems.
3. Adoption and enablement. Once built, we work with agent owners to roll out each GPT with the right documentation, context, and training so teams know how to use them and how they can help.
4. Maintenance. Feedback loops and usage data help us refine each agent’s performance and relevance, ensuring it continues to add value over time.
5. Scale. We make our GPTs available for reuse and adaptation, publishing them to an internal directory for reuse across departments.
We’re using GPTs in Sales, Marketing, Product, Design, Legal, and, of course, we’re using AI in HR. The goal isn’t to automate humans out of the process but to help them do more with more.
And these internal GPTs aren’t just useful for the HiBob team. They’re helping us create customer-facing features on the Bob platform, designed to support HR digital transformation. HR leaders can now use Bob’s AI features to interact with their data naturally, asking questions, surfacing insights, and making decisions in minutes instead of hours.
<<Book a demo to see HiBob’s AI-powered HR platform in action.>>
Trusted, responsible AI adoption
AI adoption can only be successful when people trust it. We’re living in a climate where many people are worried about what AI means for their jobs. This is why we’ve taken a transparent approach from the start. We want to ensure responsible AI adoption and instill a sense of trust in AI and what it can offer.
To do this, we’ve developed a clear AI policy (you can download our AI Policy Template to build your own) and established frameworks for safe and transparent AI usage. Our HR team, compliance leaders, and AI trainers work together to ensure the right level of governance across all processes. That’s why we’ve built human oversight into every step.
As we navigate AI adoption, this is the mindset we’re creating at HiBob. We encourage our customers to adopt it, as well.
Creating a culture of AI confidence
Whether you’re using AI for HR teams or anywhere else in your organization, it’s important to frame AI as friendly tech, not the existential threat we’ve all been reading about in the news. Because when people understand the technology, they’re a lot less likely to fear or reject it.
Here at HiBob, we’re fostering AI literacy and accessibility for all our people by following these guidelines.
Use AI to strengthen trust, not replace human instinct
For best results, you need a combination of AI and human collaboration. AI should enhance human creativity and insight, not try to replace it.
Let’s look at the example of recruitment.
AI can provide HR automation. It can screen thousands of resumes at incredible speed, helping your team make faster decisions. But we can’t rely on data analysis alone. This approach runs the risk of bias—and of missing out on great candidates who don’t fit the usual patterns.
This is where we emphasize the role of intuition, empathy, and experience. These are the uniquely human capabilities AI can’t replace. They’re what our HR professionals bring to the table to turn data into good decisions. So, while AI can speed up processes, humans should always make the final call.
Frame AI as an ally, not a competitor
Much of the public conversation around AI still centers on fear—fear of jobs being automated or roles becoming redundant. At HiBob, we frame AI differently.
Here, AI is a powerful partner. It’s an assistant that can take on repetitive, time-consuming tasks, freeing people up to focus on creative, strategic, and meaningful work.
So, how are we getting this mindset to stick? Our HR team recognizes and rewards human-centric skills. They’re finding ways to integrate AI naturally into daily methodologies so it brings flow (not friction) to the workday.
Train your teams for the future
We believe AI literacy is the new digital literacy. That’s why we’re committed to AI upskilling, giving every Bobber the confidence and knowledge they need to make the most of this time-saving tool.
Whether they’re using AI in HR, Sales, Marketing, Finance, or Product, our goal is to prepare people for the future of work, where we imagine everyone will use AI as part of their job.
We’re proud to see that this investment pays off, not just at HiBob, but in the careers our people take beyond it. Learning how to work with AI is a skill that will serve everyone, wherever they go next.
Make AI work for your people and your business
Organizations that take a piecemeal or hesitant approach to AI adoption are finding it harder to keep up. And the gap between AI adopters and AI skeptics is widening.
HR teams play a really important role in bridging that gap. They shape how people experience AI and how the business benefits. That means building strong governance frameworks that keep AI safe, fair, and transparent. It also means highlighting how AI creates value for both people and the business. When HR teams model responsible AI adoption, they build trust across the organization and help create lasting cultural change.
HiBob’s role in the HR AI landscape
The Bob platform is among the top HR AI tools currently available. What sets us apart is our people-first philosophy.
Our AI innovation is grounded in three key principles:
- Responsible design. Every AI feature we build prioritizes privacy, security, and transparency.
- People-first innovation. We design HR technology to empower HR teams and their people, not replace them.
- Measurable impact. Our AI features drive real outcomes that improve productivity, data accuracy, and decision-making.
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Looking ahead
When it comes to HR software innovation, we’re just getting started. Here at HiBob, we’re continuing to work with OpenAI models, iterating, improving, and developing new solutions.
We’re committed to empowering HR through AI and exploring new ways to work smarter and more efficiently, while putting people at the center of everything we do.
So, watch this space.
<<Download our AI Policy Template to start building trust with AI.>>
Key takeaways
- HiBob is embracing AI. We’re using it as part of our own workflows and giving our customers the AI tools they need to improve HR services.
- We’re not using AI to replace our people. We’re using it to enhance their skills and take on repetitive tasks, empowering our people to do and be more.
- Our customers are using AI tools on the Bob platform. They’re using AI in HR to better understand people data and make more informed decisions.
- To create a culture of confidence in AI at your workplace, make like HiBob. Offer training, frame AI as a co-pilot not a competitor, and celebrate the tasks only humans can complete.
<<Book a demo to see HiBob’s AI-powered HR platform in action.>>
