After ten years of building a platform designed for modern work, 2025 became a defining moment not just for HiBob but for the HR community. Companies across industries proved that people-first practices fuel productivity, agility, and sustained growth.
HiBob supported that shift by giving leaders tools that turn insight into action. As organizations navigated change, scaled globally, and aligned HR and finance more closely than ever, the connection between people strategy and business performance became unmistakable.
That momentum shaped everything we did next, including our innovations and actions that defined 2025.
Innovation that strengthens HR’s business impact
In 2025, innovation at HiBob focused on providing HR and finance leaders with the clarity, confidence, and shared insights they need to influence business decisions. Each new capability was designed to simplify work, connect insights, and free HR and finance leaders to focus on strategy rather than administration.
By acquiring Mosaic, we brought people and financial data together, enabling HR and finance leaders to plan proactively with shared visibility and fewer surprises. This milestone laid the groundwork for Bob Finance, a new offering that helps companies make smarter, faster workforce and budget decisions. With people and performance data in one place, finance teams can now plan for the future together with HR, leveraging shared insights and impact.
Then, in September, the addition of US Payroll provided scaling US companies with a more straightforward and reliable way to stay compliant and pay people accurately. This new, modern approach to payroll places employee wellbeing and transparency at the heart of payroll, removing friction between HR, finance, and their people.
And we couldn’t talk about 2025 without mentioning AI. This year, we took a two-fold approach:
- AI capabilities were directly embedded into Bob to help our customers and their people work smarter, move faster, and make better-informed decisions. Every AI feature is designed to support, not replace, human judgment. Bob AI helps HR teams generate insights, summaries, and communications quickly while keeping people at the center of every decision.
- We began using AI internally to help our own teams work more efficiently and focus on higher-value tasks. Our work with OpenAI underscored this commitment and highlighted HiBob as a leader in applying people-first AI responsibly across the company.
Building connections and community
As our product evolved, so did the connections that help leaders turn insight into action. In 2025, we doubled down on bringing people together across companies, industries, and continents to share insights and grow stronger as a community.
We deepened our collaboration with Josh Bersin’s Galileo, giving members and customers access to powerful new data and analysis on skills, transformation, and workforce analytics. These insights continue to help HR and finance leaders make better, evidence-based decisions for their people.
With In Good Company, we created a space for HR leaders to learn from one another, stay ahead of emerging trends, and build the collective intelligence that shapes the future of work. This global community is full of people-first leaders dedicated to reimagining how work should work for everyone.
To top it off, independent research confirmed the impact of this connected approach. Organizations that transitioned to HiBob experienced productivity gains ranging from 1.25 to 12.5 percent, demonstrating that community and innovation are closely intertwined.
This year also marked ten years of HiBob, a decade of helping companies connect, grow, and evolve with their people. With new offices opening in Tel Aviv and London, our expanding global presence means we’re not just growing, we’re getting closer to the people we serve.
These results didn’t go unnoticed.
Recognition and results: Proof that people-first drives performance
In 2025, the HR community and industry analysts recognized that people-first strategies drive measurable, sustained business outcomes.
HiBob was named a Core Leader in the Fosway 9-Grid™ for Cloud HR, reflecting the depth of our product and the advocacy of our customers. The Sapient Insights Group ranked HiBob #1 in user experience, vendor satisfaction, and meeting customer needs, reinforcing the value of listening to our community and acting on their feedback.
For the third consecutive year, the Forbes Cloud 100 recognized HiBob for consistent growth, innovation, and reliability. And being named the #14 Best Large Workplace in the UK reinforced our commitment to building an environment where people can do their best work.
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Looking ahead: People impact in successful businesses
As we move into 2026, our focus remains the same: helping HR leaders turn people-first strategies into business results that drive growth and scale.
We’ll continue to expand Bob Finance and advance our AI-driven capabilities to make data even more accessible and actionable—always with people at the center of every innovation. Our partnerships and expanding Marketplace ecosystem will continue to create new ways to strengthen performance through HR and Finance collaboration and shared insights.
Through In Good Company, we’ll continue to build connections among thousands of people-first professionals, learn from our customers’ success stories, and help more organizations thrive in the new world of work.
After a decade of growth, one thing has never changed: when people have the tools, trust, and support to succeed, businesses do too. That belief will guide us into 2026 and beyond.
Takeaways
- 2025 proved that people-first means performance-first. Companies that centered their people strategies saw measurable business impact—from productivity gains to improved HR and Finance collaboration.
- Innovation bridged HR and finance like never before. With the launch of Bob Finance and the acquisition of Mosaic, HiBob provided leaders with shared visibility and control over workforce and budget planning, enabling them to make smarter, faster decisions.
- Payroll got a people-first makeover. HiBob’s US Payroll launch simplified compliance and pay processes for growing US companies, putting accuracy, transparency, and wellbeing at the heart of every paycheck.
- AI supported human judgment, not replaced it. Embedded AI features in Bob helped HR teams generate insights, summaries, and communications faster—while keeping people at the center of every decision.
- Community became a catalyst for growth. Through initiatives like In Good Company and collaboration with Josh Bersin’s Galileo, HiBob strengthened a global network of HR and finance leaders sharing data-driven best practices.
- Recognition followed results. HiBob’s inclusion in the Forbes Cloud 100, Fosway 9-Grid™, and Sapient Insights rankings underscored its reputation for innovation, usability, and customer satisfaction.
- The future of work stays people-first. As HiBob enters 2026, expanding Bob Finance, advancing AI capabilities, and growing its Marketplace ecosystem will continue helping organizations scale with trust, insight, and connection at the core.
From Dana Liberty
Dana Liberty is a content manager at HiBob, where she combines her creative writing with performance marketing. In the winter, you’ll find her sitting by the fire with a glass of wine, trying to solve the latest word puzzle (and in the summer, she cuts out the fire, but never the wine and puzzles).
