London, UK: Monday 15th December – Fulham Football Club is proud to announce the extension of its partnership with HiBob, who will now join as the Club’s Official Sleeve Partner, building on our strong and trusted relationship over the past season.
Following a successful first year fully integrating HiBob’s HCM platform across Fulham FC, Fulham Pier and Fulham FC Foundation, this expanded partnership reflects a shared commitment to innovation, performance and a people-first culture at every level of the Club. Today, HiBob underpins all key pillars within Fulham’s people strategy, supporting the Club’s ambition to empower and develop its teams on and off the pitch.
The partnership is now visible on the pitch, with the HiBob logo making its debut on Fulham FC’s third kit on Saturday 29th November during the Tottenham Hotspur FC vs Fulham FC Men’s 1st team fixture, which saw the team secure its first win away this season. The HiBob branding also features proudly on the sleeve of the Club’s Women’s 1st Team, showcasing the two parties shared passion for equality across the Fulham community.
HiBob’s intelligent HCM platform has become a critical pillar of Fulham’s operational infrastructure, powering the diverse needs of a football organisation that operates around the clock. At a Club where performance is measured in moments, HiBob delivers structure, clarity and connection across all internal departments, and all types of staff contracts. By centralising core processes, streamlining communication and equipping the People team with real-time insights, the platform ensures Fulham staff are supported and empowered with the same ambition that drives the teams on the pitch.
Fulham’s ambition demanded a platform capable not only of simplifying HR, but of building a shared sense of purpose. As the partnership deepens, Fulham is expanding its use of HiBob’s state-of-the-art modules to strengthen operational excellence further and unlock new ways for staff to grow and thrive. With the recent addition of talent management and sandbox modules too support performance management. HiBob’s intuitive technology does exactly that and connects every individual, from the Academy, Foundation and our executives, to the Club’s mission and values.
Commercial Director at Fulham FC, Jon Don-Carolis, commented:“Family and community are at the heart of Fulham’s identity, and HiBob’s people-first approach aligns perfectly with our values. Extending our partnership and welcoming HiBob as a Principal Partner and Sleeve Partner is a natural next step in our shared journey, enabling us to continue building high-performing teams at every layer of the Club.”
The extended partnership was celebrated at Craven Cottage, where leaders from both organisations reflected on the success of the collaboration and aligned on the next phase of growth. More than a commercial milestone, it represents a shared commitment to building a modern football organisation powered by its people.
Sophie Chesters. Chief Marketing Officer at HiBob says:“We’re proud to be celebrating one year as Fulham FC’s HCM partner, a relationship built on shared values and a genuine belief in putting people first. During this time, the partnership has grown stronger, rooted in the idea that connected teams and strong communities drive success both on and off the pitch. At HiBob, we call this ‘Bring me, win as we’ – creating spaces where people can be themselves and thrive together. We’re genuinely proud to stand alongside a club that leads with heart and represents values we deeply care about here at HiBob.”
During this next chapter Fulham fans can expect to see matchday takeovers, social competitions, player content with both the Men’s and Women’s 1st Team from HiBob. As both continue to evolve together and champion a people-first approach that drives excellence across every part of the Club.