The SaaS magic number is a common sales efficiency metric that figures out how much revenue was created for each dollar spent on acquiring new customers. <<Download the SaaS metrics cheat sheet.>> How do you calculate the SaaS magic number?…
Gross profit is your revenue minus the cost of goods sold (COGS), also known as…
Total revenue is the full amount your business earns from all income sources before expenses…
Revenue run rate (or sales run rate) helps project future earnings based on current performance.…
Trailing twelve months (TTM) sets aside the fiscal calendar and measures a company’s financial performance…
ARR, or annual recurring revenue, is the total revenue you expect to earn from active…
GRR focuses on the percentage of recurring revenue retained from customers, excluding any revenue from…
Net income is the profit a company earns after covering all of its business expenses,…
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Customer acquisition cost (CAC) measures the average expenditure to gain a new customer, reflecting the…
Annual contract value (ACV) is a critical metric that breaks down the total value of…
Cash inflow and outflow are essential metrics for understanding a business's financial health, involving money…
Net operating income (NOI) is a critical metric in SaaS and real estate, highlighting profitability…
Revenue represents the total income from sales, while profit is the remaining income after all…
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