Build great client work on a connected workforce
Connect your people data and workforce plans across brands and markets, so you can adapt confidently as briefs, accounts, and priorities change.
Trusted by advertising and marketing businesses worldwide
BEFORE BOB
The view of your workforce is fragmented
- Skills and experience sit in spreadsheets, CVs, and managers’ heads.
- Briefs, pitches, and account changes make people decisions reactive.
- Growing across brands and markets creates disconnected processes.
- People teams chase updates instead of supporting decisions.
AFTER BOB
One clear workforce view for agency change
- See skills, headcount, structure, and workforce costs in one place.
- Plan roles and approved changes with current workforce context.
- Connect teams, brands, and markets with clear workflows and permissions.
- Give leaders and managers the information to act with confidence.
Keep your people strategy as responsive as your client work
Skills and experience
Find the experience the brief calls for
- See disciplines, languages, category knowledge, and pitch experience
- Use AI-supported insights to understand workforce strengths and capability gaps
- Connect performance, learning, and career development
Workforce planning
Adapt your people plans as client priorities shift
- See current headcount, workforce costs, and team structures
- Plan roles as accounts, scopes, and capability needs change
- Automate approved hires, moves, and departures with configurable workflows
Business impact
Connect people decisions to business outcomes
- Track workforce costs across practices and entities
- Connect teams through communication, recognition, and feedback
- Spot engagement, turnover, and retention trends before they become bigger issues
One connected view
See across every team, brand, and market
- Connect people data across brands, entities, teams, and locations
- Consolidated workforce reporting for People, Finance, and leadership
- Configure role-based permissions for teams across markets
AI workforce insight grounded in your organization
Bob AI uses the people data, experience, organizational structure, and permissions already in Bob to help leaders understand workforce trends and surface what needs attention. People remain accountable for every decision.
One creative agency. 30 sites. One connected workforce.
Whereas Workday might be good for some of the regulated businesses I worked for in the past, it wasn’t a good fit for us. So, we looked at different types of systems, and Bob really stuck out, and the best thing was that it was just so engaging. That was our number one thing. We’re not going to pay a load of money for a system people will only use for booking time off.
Ashlee Hoffman, Senior Business Partner, The&Partnership
Built around the people behind great client workt
See the expertise across your business
Make better development and hiring decisions based on the experience you already have.
Adapt as client needs change
Align headcount, roles, and workforce costs as accounts and priorities shift.
Build a culture people stay for
Create an employee experience that supports belonging, growth, and retention.
Loved by users. Proven by experts
#1
Best Global Solution - Core HR
2026
Grid Leader
#1
Mid-Market HRMS
2026
Exemplary Provider
Build an agency people want to be part of
Frequently asked questions
Bob supports growing agencies through to global enterprise organizations across advertising, media, creative, digital, performance marketing, PR, communications, and brand experience. It helps People teams connect workforce data, support specialist talent, and manage consistent people operations across teams, brands, entities, and countries.
Yes. Bob gives organizations visibility into employee skills, experience, performance, learning, and development. Agencies can use configurable employee information to capture relevant details such as languages, sector knowledge, tools, and previous experience.
Bob provides current information about organizational structures, headcount, workforce costs, skills, and open positions. Workforce planning and configurable workflows help leaders assess people needs and carry out approved changes as accounts and priorities evolve.
Bob connects onboarding, performance, feedback, engagement, recognition, learning, and career development. This helps leaders understand the employee experience, identify development needs, and give people clearer opportunities to grow within the organization.
Yes. Bob supports different entities, locations, organizational structures, employee groups, permissions, and configurable workflows. This helps agency groups establish consistent workforce data and core processes while accommodating appropriate differences between brands and markets.
Bob can centralize employee and organizational data, establish reporting structures, configure permissions, and introduce consistent workflows across new entities and teams. It supports the people and operating-model integration that follows an acquisition, rather than the transaction itself.
Bob AI uses trusted workforce context to help leaders find supported information, understand trends, and identify areas requiring attention. It operates within Bob’s permissions and governance controls, with people remaining responsible for workforce decisions and actions.
Bob provides pre-built integrations and flexible APIs across supported payroll, Finance, IT, recruiting, learning, and collaboration systems. Requirements involving specialist agency management, resource planning, project accounting, or billing systems should be validated against available integrations and API options.