AI-powered, compliance-ready, and built for growing businesses, HiBob unveils smart, all-in-one payroll & benefits admin 

New York, NY: Sept.16, 2025 — HiBob, the company behind Bob, the people management platform transforming how organizations operate in the modern world of work today announces the launch of its native US Payroll and Benefits Administration solution. This new offering delivers an intuitive, all-in-one experience that places employee wellbeing and transparency at the heart of payroll.

Unlike traditional payroll systems that treat compensation as a back-office function, HiBob’s solution brings payroll into the employee experience. This approach ensures clarity, trust, and convenience not only for HR and finance teams, but for every individual in the organization.

Martin Lundström, VP, Head of Finance, Magma Math, an early adopter of HiBob’s new payroll  and Ben Admin module said: “With HiBob, payroll and people analytics are now unified across our international entities. The intuitive platform delivers scalable, accurate workflows for payroll, benefits, and HR. It was the only platform our employees proactively requested, making the decision to switch even easier than the smooth implementation led by their onboarding team. We chose HiBob as a reliable, customer-focused partner dedicated to building useful and intelligent products.”

All-in-One, Built with the Employee in Mind

HiBob’s US Payroll and Ben Admin solution offers:

  • AI-Powered Payslip Intelligence: Employees can easily query items on their payslip using built-in AI co-pilot functionality, which explains deductions, changes, and tax information in simple terms, improving understanding and freeing up time for payroll teams to focus on high value tasks.
  • Real-Time Analytics: Based on the award-winning “Analyze My Report” feature, the platform helps managers and finance leaders access instant, actionable payroll and benefits data.
  • Seamless HR-Finance Collaboration: Ensures teams operate from a shared source of truth, reducing errors, delays, and duplicative efforts.
  • Transparent Employee Experience: From onboarding to benefits selection to payday, the interface is intuitive, inclusive, and built to scale with growing teams.

“This is payroll reimagined,” said Ronni Zehavi, CEO and Co-Founder of HiBob. “We’ve built a system designed for people, not just payments. It’s about providing a transparent, AI-powered experience that empowers employees to understand and trust their pay, and helps organizations remove friction between HR, finance, and their people.”

A New Standard in Payroll Simplicity and Trust

As organizations face increasing demands for transparency, flexibility, and accuracy in compensation, HiBob’s new offering delivers a clear competitive edge. With a foundation built on Gusto Embedded Payroll’s proven technology and an interface tailored for today’s workforce, it offers a modern approach to an essential business function.

Stacey Harris, Chief Research Officer and Managing Partner, Sapient Insights Group said: “Payroll remains one of the most critical touchpoints for building employee trust, yet it is often the least transparent process in an organization. Our research shows that organizations want payroll solutions that are accurate, compliant, and easy for everyone to use—while also integrating seamlessly across HR and finance. HiBob’s new U.S. payroll and benefits solution, built with an employee-first design, directly addresses the pain points SMBs share with us every year in our research. By combining process-level integration across benefits and finance with embedded AI that explains deductions and variances in plain language, HiBob is making payroll more accessible and transparent. The fact that customers are already adopting this solution—a rare feat in such a complex system area—shows real market readiness for HiBob’s innovative approach.” 

HiBob’s payroll is not just about getting people paid—it’s about empowering people with clarity, reducing anxiety around compensation, and reinforcing trust with every pay cycle.

Availability

Powered by Gusto’s trusted payroll engine and PlanSource’s robust benefits administration technology—and infused with HiBob’s signature people-first design—our native US Payroll and Benefits Administration solution is now in early access, with general availability set for January 1, 2026.

About HiBob

HiBob is leading the way in HR innovation with its award-winning HCM platform, Bob, an AI-powered, modular solution that transforms how modern businesses manage their people. Built for today’s distributed, fast-moving workforces, Bob enables companies to streamline HR, payroll, and finance operations through integrated capabilities that are both powerful and easy to use.

Designed to meet the needs of growing multinational businesses, Bob helps accelerate hiring, improve retention, upskill talent, and elevate the overall employee experience. Its flexible architecture and robust analytics support agility and insight at scale, while its consumer-grade interface encourages everyday engagement and community building.

More than 4,400 global companies including Uala, DWL, Fiverr, The&Partnership, and VaynerMedia rely on Bob to align HR with business goals. They value its configurability, ease of use, and the ability to tailor workflows and tools to meet specific organizational needs.

To learn more, visit www.hibob.com.