Best HR software for HR managers at SMBs in the US

Leverage people data to inform decisions and demonstrate HR’s impact
Streamline HR admin and eliminate time on manual tasks
Create strong employee experience and company culture

1811 reviews on G2 | 4.5/5

1811 reviews on Capterra | 4.5/5

smiling woman in front of a colorful digital interface showcasing messages and recognition, colorful interface with "Grid Leader" badge

Modern, fast-growing, global businesses love Bob

What makes HR managers at SMBs in the US choose HiBob?

Use people data to inform decisions and show HR’s impact

Through Bob analytics, SmartRecruiters brought together global teams and provided leaders with immediate workforce visibility, strengthening collaboration and decision-making across six locations.

Simplify HR admin and save time on manual tasks

Kustomer transformed onboarding and performance processes from manual to digital, using automation to replace workflows and free up significant HR time while strengthening data consistency.

Build a strong employee experience and company culture

BigID boosted engagement and visibility after rolling out recognition and feedback tools in Bob, completely digitizing 100% of performance reviews.

HiBob is recognized as one of the best HR platforms

HiBob’s best features for HR managers

Real-time dashboards and predictive analytics

Get instant visibility into headcount, turnover, and DEI metrics through dashboards
Spot risks and trends early using predictive analytics
Demonstrate HR’s impact on business goals by sharing reports with leadership

Automated workflows and approvals

Streamline onboarding, offboarding, and status changes to cut manual admin
Manage attendance, time-off, and approvals in one central location
Connect payroll and HR data to remove duplication and errors

Pulse and eNPS surveys and recognition feed

Measure sentiment and gather feedback through quick surveys
Celebrate achievements publicly using Kudos and milestones
Foster connection and engagement through regular feedback and 1:1s

Why HR managers in the US love HiBob

$54K

Annual savings when using HR automation for time management

+18%

More productivity when employee engagement improves

+23%

Higher profitability when employees are more engaged with the company

How the Director of Talent Acquisition at Defined.ai transformed their HR operations

The Challenge

With a small team handling HR manually, Defined.ai managed operations across the US, Portugal, and the Far East. The lack of consistent onboarding, structured reviews, and a centralized data system prevented scaling and strategic people insights.

The Solution

Defined.ai adopted Bob to bring employee data together, automate onboarding, and establish structured performance reviews. They developed self-assessments, monitored turnover, and applied analytics to strengthen retention and DEI strategies.

The Results

Defined.ai successfully scaled people processes across locations using Bob, trading manual systems for automation and visibility. Strategic insights became accessible to HR, new employees received better onboarding experiences, and performance reviews gained real meaning.

In 2020, we doubled the size of our company. We couldn’t have hired as many people as we did without Bob. We can now automate all our processes, which saves us a lot of time and resources.

Brunno Ribeiro, Director of Talent Acquisition and Compensation, Defined.ai

Learn more

FAQs about HiBob for HR managers in SMBs

How can I help leadership make data-driven people decisions?

With HiBob’s dashboards, you can show exactly how HR initiatives impact business outcomes. Track metrics like turnover costs, time-to-hire, and engagement scores, then connect them to revenue and productivity. The platform generates executive-ready reports that demonstrate ROI on HR programs. You’ll move from being seen as an admin function to a strategic partner who drives business results with data.

How can HiBob make HR processes more efficient in a small business?

HiBob eliminates the manual tasks that slow you down—from entering data in multiple places to chasing paper signatures. New hire paperwork flows automatically, time-off requests approve themselves based on rules you set, and employee changes sync across all systems. You’ll reclaim hours each week from admin work to focus on strategic initiatives. Most small businesses see immediate time savings in onboarding, payroll prep, and reporting.

How do I build a strong culture when my team is small?

Start with clear values and make them visible in everyday decisions—from who you hire to how you handle conflicts. Create regular rituals like Monday team check-ins or Friday wins to build connection. HiBob’s recognition features let employees celebrate wins publicly, while pulse surveys help you catch issues before they grow. Regular feedback cycles and 1:1 tracking ensure no one falls through the cracks. Even small gestures matter: remembering birthdays, celebrating milestones, and making time for non-work conversations all build belonging.