Best HR software for HR assistants at SMBs in the US

Build automated HR operations and reduce manual work
Ensure secure and compliant HR operations in all states
Give leadership and finance reliable data for planning

1811 reviews on G2 | 4.5/5

1811 reviews on Capterra | 4.5/5

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Modern, fast-growing, global businesses love Bob

What makes HR assistants at SMBs in the US choose HiBob?

Standardize HR operations throughout the employee lifecycle

Kustomer digitized onboarding and performance processes, centralized people data, and automated workflows—lowering manual work and enhancing operational accuracy.

Keep HR data accurate and audit-ready across states

VaynerMedia unified HR records, policies, and approvals in Bob, replacing manual documentation and maintaining accuracy across six offices.

Provide leadership with reliable data for workforce planning

SmartRecruiters leveraged Bob analytics to give leaders real-time visibility into workforce metrics across multiple sites, enhancing decision-making.

HiBob is recognized as one of the best HR platforms

HiBob’s best features for HR assistants

Automated workflows and time-off and attendance tracking

Streamline onboarding, offboarding, and lifecycle changes
Apply workflows to ensure tasks, documents, and approvals are always completed consistently
Link payroll and HR data to eliminate manual entry

Centralized employee records and secure document storage

Keep HR data securely in one system with access control
Monitor changes and approvals for audit trails
Keep consistent templates and policies across the organization

Dashboards with predictive analytics and cost modeling

Access AI-powered dashboards to track headcount, turnover, and costs in real time
Spot attrition risks and skills gaps early using AI-driven insights
Provide reliable people data with leadership and Finance for better planning

Why HR assistants in the US love HiBob

$54K

Annual savings when using HR automation for time management

+18%

More productivity when employee engagement improves

+23%

Higher profitability when employees are more engaged with the company

How the People Operations Manager at Kustomer transformed their HR activities

The Challenge

Kustomer expanded rapidly and acquired another company, expanding teams across the US and Spain. Onboarding, reviews, and reporting were manual, slow, and scattered across systems—making it hard to deliver a consistent experience or access workforce insights.

The Solution

Kustomer selected Bob to digitize onboarding, automate performance reviews, and unify people data across all sites. They connected Bob with existing tools and enabled 360° feedback, goal setting, and manager access to key metrics.

The Results

With Bob, Kustomer runs consistent review cycles and onboarding across all teams. Managers track performance directly, HR saves time, and employees are onboarded with clarity and structure from day one.

There are many platforms that specialize in one specific area of HR, whether performance or onboarding. We wanted an innovative platform that did a bit of everything, supported our overall goals, and would grow with us.

Alyssa Henriques, People Operations, Kustomer

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FAQs about HiBob for HR assistants at SMBs in the US

How does HiBob reduce manual HR work?

HiBob automates onboarding, offboarding, and lifecycle changes so they happen without manual effort. Workflows ensure tasks, documents, and approvals are always completed consistently. Integrate with payroll to eliminate duplicate data entry, reducing errors and freeing up time for more strategic work.

Can HiBob help maintain accurate, secure HR data across states?

Yes. HiBob stores all HR data securely in one system with access control, making it easy to maintain accuracy across multiple states. Track changes and approvals for complete audit trails, and use consistent templates and policies across your organization to ensure compliance and security.

How does HiBob provide reliable workforce data for leadership?

HiBob’s AI-powered dashboards give you real-time visibility into headcount, turnover, and costs. You can spot attrition risks and skills gaps early using AI-driven insights, then share reliable, accurate people data with leadership and Finance to support workforce planning and budget decisions.