Trailing Twelve Months (TTM) Definition & Importance

Trailing twelve months (TTM) explained: what it is & how it is used

Trailing twelve months (TTM) sets aside the fiscal calendar and measures a company’s financial performance over the past 12 months. This makes it a powerful lens for analyzing key metrics and financial trends. By focusing on a rolling year, TTM…

read more >
Financial metrics graph showing Customer Acquisition Cost (CAC) trends for FY19 in pink and grey tones. HiBob branding. financial metrics, customer acquisition cost

Customer acquisition cost

Customer acquisition cost (CAC) measures the average expenditure to gain a new customer, reflecting the…

read more >
financial metrics, annual contract value ACV visualization for FY19 showing total ACV by owner, John Smith and Jane Doe.

annual contract value (ACV)

Annual contract value (ACV) is a critical metric that breaks down the total value of…

read more >
financial metrics cash flow visual showing cash inflow and outflow for FY20 in colorful bar chart, HiBob cash in out analysis

Cash inflows and outflows

Cash inflow and outflow are essential metrics for understanding a business's financial health, involving money…

read more >
financial_metrics, net_operating_income_chart

What is net operating income?

Net operating income (NOI) is a critical metric in SaaS and real estate, highlighting profitability…

read more >
financial metrics revenue chart visualizing yearly revenue growth from 2018 to 2021 by HiBob, HiBob revenue growth analysis infographic

revenue vs. profit

Revenue represents the total income from sales, while profit is the remaining income after all…

read more >
What is customer lifetime value (CLV or LTV)? -

customer lifetime value

Customer lifetime value (CLV) is the estimated total revenue a business can expect from a…

read more >