In the Enterprise Tech Value Matrix, HiBob ranks highest among all the Enterprise vendors for ease of use. Additionally, it shares the top spot in the Leaders quadrant for the SMB Value Matrix, offering advanced functionality while maintaining user-friendliness

New York, US & Tel Aviv, Israel –  09 April, 2024: Nucleus Research, a global provider of technology insights and analysis recognizes HiBob as an Accelerator in the 2024 Enterprise HCM Technology Value Matrix for the first time, and has also named it Leader in their SMB HCM Technology Value Matrix.

To accurately assess vendor’s abilities to meet customer HR requirements, Nucleus has split the report into two this year: one for SMB-focused vendors and one for enterprise-focused vendors. This report focuses on platforms designed to support over 2,500 employees and solutions that can scale up for enterprise use. Nucleus evaluated vendors based on product usability, functionality, and the value customers derive from their capabilities.

“We recognize HiBob’s value through its respective placements in the SMB and Enterprise HCM Technology Value Matrices. The vendor is a two-time ROI Award winner, highlighting its dedication to delivering value to clients,” said Research Manager Evelyn McMullen. “Bob’s intuitive user interface, complemented by enterprise-grade functionality, caters to the diverse needs of HR professionals, managers, employees, IT, and Finance.”

This year’s Enterprise Value Matrix picked Accelerators for their ability to provide value through easy use and fast setup. Meanwhile the  SMB Value Matrix  Leaders were chosen for offering advanced features while still being easy to use for many people.

HiBob’s customer, Oviva, a private healthcare company focusing on diet and lifestyle management, saw a 301 percent return on investment (ROI) by using HiBob. They required an easy-to-use global system with advanced features that could scale as the company expanded. With HiBob, Oviva saved £63,000, boosted employee engagement, lowered turnover, and improved onboarding efficiency across their organization.

Ronni Zehavi, CEO at HiBob said: “Being recognized in both the SMB and Enterprise HCM Tech Value Matrices is an inflection point in how Bob is perceived by the market. No longer is Bob seen as a leader of the small- to-midsize market, rather, we are increasingly seen as a HR management solution with the depth of functionality suitable for Enterprises without the need for compromising on usability.  Our dedicated HiBob employees, or ‘Bobbers’, have tirelessly worked to create an exceptional HR system. We are thrilled with the recognition by Nucleus Research and, more than ever, we’re motivated to deliver HCM for everyone: HR pros, managers, employees, Finance and IT.”

About Nucleus Research

Nucleus Research is the recognized global leader in ROI technology research. Using a case-based approach, we provide research streams and advisory services that allow vendors and end users to quantify and maximize the return from their technology investments. For more information, visit or follow our latest updates on LinkedIn.

About HiBob

HiBob is at the forefront of HR innovation, transforming the way organizations operate in the modern world of work with its award-winning HCM Bob. Its modular approach caters to the needs of multinational companies seeking agile technology and robust analytics to support operations across distributed workforces in the ever-evolving economic and workplace landscape. Companies using Bob are able to accelerate hiring, retain the best talent, upskill and elevate employee experience.

More than 3,600 global businesses serving hundreds of thousands employees worldwide  –  including Uala, Fiverr, The&Partnership, and VaynerMedia – appreciate its ease of use, high configurability and the ability to customize based on business requirements. The platform’s high adaptability and focus on people engagement and community creation are seen in its consumer-grade user interface, providing easy access to HR processes while fostering engagement.

Awarded one of the best places to work in 2023, HiBob’s global team of “Bobbers”come together to build the exceptional in an inclusive and empowering culture. For more information about HiBob, visit