London, UK and Tel Aviv, Israel – 27th Sept, 2022:  HiBob, the company behind Bob, the HR platform transforming how organizations operate in the modern world of work, has been recognized as a ‘Strong Performer’ in the Fosway 9-Grid™ for Cloud HR, an independent analysis of the European Cloud HR systems market. According to Fosway, a Strong Performer typically provides higher levels of market and customer performance based on five critical factors: Performance, Potential, Market Presence, Total Cost of Ownership and Future Trajectories.

Building on last year’s placement where HiBob appeared in the Solid Performer zone of the 2021 Fosway 9-Grid™ for Cloud HR, the advancement represents the value to customers of HiBob’s unrelenting  innovation and growth in 2022.

One example of this is Uala, a financial services company based in Argentina. The organization reported a 405 percent return on investment after deploying HiBob’s HR platform, Bob – recovering its investment from operational and cost efficiencies in less than three months.  Having previously relied  on manual input into spreadsheets to complete day-to-day processes, and after experiencing high levels of employee growth, Uala decided to implement a solution that would help it maintain effectiveness amid the complexity of scaling its operations. Using Bob, Uala was able to leverage automation through the platform to increase HR team productivity without having to unduly increase headcount.

Ronni Zehavi, CEO and Co-Founder of HiBob said: “On behalf of our dedicated and committed ‘Bobbers’ around the world, I’m thrilled to see HiBob place as a Strong Performer in the 2022 Fosway 9-Grid™ for Cloud HR.  I believe it reflects our ability to help customers with cloud-based HR transformation that delivers value fast. The digitalization of work, coupled with the adoption of hybrid and remote work practices has driven real demand for HR platforms like Bob, that can solve for distributed, dynamic workforces and provide a remarkable employee experience. Our priority since inception has been to build the most modern, scalable, and quickly deployable HR platform that meets our customers’ growing need for innovation and automation at the midsize and sub enterprise level. I’m pleased to see it recognized for delivering in this way for customers.”

“Congratulations to HiBob for advancing to the Strong Performer zone on the 2022 Fosway 9-Grid™ for Cloud HR,” said David Wilson, CEO, Fosway Group. “The move reflects the company’s improved market and customer performance and focus on user experience, all of which are driving fast growth across the European market.” 

The Fosway 9-Grid™ is a unique, multi-dimensional market analysis model that helps  buyers of next generation HR, Talent, and Learning  solutions across Europe evaluate their procurement options  based on right fit for purpose,  industry sector suitability, cost and ability to grow with customer needs.

It provides an understanding of the market, identifies the high-level actions that can help customer organizations, and aims to provide a practical reference and comparison point for all customer organizations with varying degrees of organizational complexity, fragmentation, and multinationalism.

Download the full report here 

About HiBob

HiBob is on a mission to transform how organizations operate in the modern world of work with its HR platform ‘Bob’.  Leading the way for the future workplace, Bob offers resilient, agile technology that wraps all the complexities of HR processes into a game changing, user-friendly tool that touches every employee across the business.

Since 2015, trusted and empowered ‘Bobbers’ from around the world have brought their authentic selves to work, inspired to build the exceptional HR systems that will revolutionize the work experience for HR professionals, managers, and employees. Agile and adaptable, HiBob innovates through continuous learning loops to produce seismic cultural shifts for companies with dynamic, distributed workforces.

HiBob is used by more than 2,500 multinational companies – including Cazoo, Hopin, Monzo, Happy Socks, Fiverr, and VaynerMedia. Organizations using Bob are able to accelerate hiring, retain the best talent, upskill and elevate employee engagement.

For more information about HiBob, visit

About Fosway 9-Grid ™ 

Fosway Group is Europe’s #1 HR industry analyst.  The Fosway 9-Grid ™ provides a unique assessment of the principal learning and talent supply options available to organizations in EMEA.  The analysis is based on extensive independent research and insights from Fosway’s Corporate Research Network of over 250 organizations, including BP, HSBC, PwC, RBS, Sanofi, Shell and Vodafone.

Visit the Fosway website at for more information on Fosway Group’s research and services.