• Formula E has named HiBob its Associate HR Management Race Partner to streamline global people operations and drive off-track performance.
  • HiBob joins as an Associate Race Partner for the 2026 Hankook London E-Prix, gaining premium brand visibility and access to exclusive hospitality and networking.
  • The partnership leverages Formula E’s digital platforms and leadership expertise to showcase how elite, high-growth organisations manage talent at scale.

10 February 2026, London, UK – Today, Formula E announces its partnership with HiBob, the modern HR platform helping businesses adapt to the age of AI, as an Associate HR Management Race Partner of the ABB FIA Formula E World Championship and Associate Race Partner of the 2026 Hankook London E-Prix. 

The collaboration will see the integration of HiBob’s HCM platform throughout the ABB FIA Formula E ecosystem, supporting the championship’s mission to drive high-performance and innovation off the track as effectively as its teams do on it. 

As a global series that never switches off, Formula E requires an inclusive and adaptable support system for its people. HiBob’s intuitive, flexible platform will allow ABB FIA Formula E to centralise its people management, driving performance and recognising achievements across its international organisation. 

With a strong focus on empowering a diverse, high-growth workforce, ABB FIA Formula E selected HiBob to simplify HR processes and better connect employees with the series’ mission of sustainable progress. 

As an Associate Race Partner for the 2026 Hankook London E-Prix, HiBob will enjoy premium visibility through branding on Emotion Club screens and official communications. The partnership also utilises Partnerbrite, Formula E’s digital retargeting platform, to drive lead generation and connect HiBob with a global network of tech-forward business leaders. 

The partnership also includes strategic B2B collaboration, granting HiBob access to Formula E’s Chief People Officer for digital case studies and sales reference calls to explore how elite sports organisations manage talent at scale.

Hayley Mann, Chief People Officer at Formula E, commented: “With innovation and agility at the heart of our DNA, it feels like a natural fit to partner with HiBob. As we continue to scale globally, integrating a leader in connecting and engaging people ensures our off-track operations remain as high-performing as the racing on the track.”

Sophe Chesters, Chief Marketing Officer at HiBob, said: “This partnership reflects a shared belief that people are what drive performance. Formula E’s global growth brings complexity, and supporting teams at scale requires smart, human-centred technology. As AI continues to transform how work gets done, Bob helps organisations embrace it in a way that puts people first and enables them to do their best work. Together, we’re showing how connected, supported teams power high-performing organisations. Our platform is built for organisations ready to scale, and with Bob, Formula E is poised to reach even greater heights in Season 12 and beyond.” 

For more information about how you can enable high-performance teams by connecting and engaging people, please visit HiBob.com. 

About Formula E
The ABB FIA Formula E World Championship is known as the next evolution of motorsport. As the world’s first all-electric series, Formula E operates as a high-speed ‘living laboratory’ where innovation and adrenaline collide.

The championship has achieved the milestone of 150 races, and serves as a vital test bed for the world’s leading automotive manufacturers – including Porsche, Jaguar, Nissan, Stellantis, Mahindra and Lola Cars – to innovate and refine the electric vehicle (EV) technologies that will define future urban mobility. Underpinning this performance is a profound commitment to impact. Formula E is a Certified B Corp – the world’s first and only sport to achieve this designation – reflecting its dedication to high standards of social and environmental transparency. It also stands as the only sport in the world to be Net Zero Carbon since inception and recently became the first to achieve the BSI Net Zero Pathway certification, setting a new global benchmark for science-based climate action.

As a progressive challenger in the sports landscape, Formula E is defined by unpredictable, wheel-to-wheel competition. In 11 seasons, the series has crowned 10 different champions, proving it to be one of the most competitive and open titles in world championship level sport. With a commitment to accessibility and a grid of world-class drivers and manufacturers, the series continues to rewrite the rules of elite sport, engaging a new generation who value purposeful ambition and fearless action. www.FIAFormulaE.com

About ABB: 

ABB is a global technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. By connecting its engineering and digitalization expertise, ABB helps industries run at high performance, while becoming more efficient, productive and sustainable so they outperform. At ABB, we call this ‘Engineered to Outrun’. The company has over 140 years of history and more than 110,000 employees worldwide. ABB’s shares are listed on the SIX Swiss Exchange (ABBN) and Nasdaq Stockholm (ABB). www.abb.com